KNOTT’S ENTERTAINMENT PARK AND RESORT

1986 – 1995

DIRECTOR VISUAL MERCHANDISING

Knott's Berry Farm, America's oldest themed amusement park and entertainment complex is a member of the Cedar Fair Entertainment family, combining quality, wholesome family entertainment with nostalgia and history all within 150 acres of fun-filled excitement.

Responsibilities included:

Directed multi-leveled visual presentation departments and staffs, covering the visual merchandising needs for over 48 retail operations within the park and off-site businesses.

Designed and coordinated construction of interior - exterior environments and visual elements for retail, themed attractions and foods operations.

Coordinated needs of park management, operations staffs and product buyers to support multi-million dollar revenue responsibility within a non-union environment.